Your web presence is known by what you offer and how good is your service / product. Before customers can realise that, they need to reach you and that is where Web Advertising and Marketing come in picture.

Web or online advertising is context driven and more focussed than advertising on any other media – TV, radio and billboard. What this means is, using web you have greater chance of reaching the right target audience rather than wasting resources on places your market is minimum or negligible.

There are many reliable players in web advertising. Google with its Adwords solution is the leading player. It allows you to advertise your services now only on various relevant websites but also on the search engine results page (SERP). So if a customer searches for Chinese restaurants in Mumbai, Google will put links to an advertiser’s Chinese restaurant outlet on the SERP. There are many solutions and options available. Similarly Yahoo and Microsoft Advertising have a whole network of websites where you can find your target audience. Amazon is the biggest online retailer for books and other products. If you are into selling products Amazon can be a great option to advertise. Indiatimes and Rediff are major Indian players in online advertising – both own a network of content rich portals. Adbrite is increasingly becoming more popular with its simple and effective advertising options. Most of the advertisers mentioned above support text, flash and video advertising giving you various options to choose from. Some advertisers like Vdopia are dedicated to video advertising.

Facebook is the new age social networking site that allows you to advertise and market at the same time. Since the number of users on Facebook is growing faster than any other website, it is only apt that you consider advertising and marketing on Facebook as an option.

If you have frequent updates that need to be shared with your users, Twitter will help you reach out to them with promptness and ease. You can also market yourself through blogs and videos, email campaigns or Flickr photo uploads. Also on your website you may want to have sharing options like these buttons.


All this sounds confusing? Leave it to us.
We at Huge H, headquartered in Mumbai, India, understand web advertising requirements and tailor it according to your needs and suggest the right solution for you. You pay for services you really need and not for the entire gamut available. Our clients come from small to medium businesses to big multi-national companies. So whoever you are, wherever you are, if you have a product, service or an idea that needs advertising and marketing let us know and we will be glad to guide you through the various options. Click here to write to us or contact us.